According to "internal Activision estimates", Call of Duty: Modern Warfare 2 didn't just have a good launch, it had "the biggest launch in history across all forms of entertainment".
This claim is based on sell-through sales, with Activision bean-counters reporting the game managed to pull in $US310 million in its first 24 hours on sale. And that's not a worldwide number, that's just in North America and the UK. $US310 million. In a single day.
Sure, games cost more than a movie ticket, but $US310 million in 24 hours is still a mighty impressive number, regardless of the admission price.
That $US310 million was earned off the back of an estimated 4.7 million units sold, another frightening number when you consider it's again excluding PAL sales.