Ubisoft's First Half Sales Drop More Than 50%

Ubisoft announced its sales figures for the first half of the 2009-2010 fiscal year today, indicating a sales decline of more than 50 per cent over the same period last year.

Ubisoft's combined sales for the first two quarters of 2008-2009 were €344 million ($562 million). A year later and that figure drops by 52 per cent, down to €166 million ($271 million). Half of those sales were in the second quarter of the year, when Ubisoft released Call of Juarez: Bound in Blood, Teenage Mutant Ninja Turtles: Smash Up, Cloudy with a Chance of Meatballs and Academy of Champions, making the total of €83 million ($136 million) in sales seem a bit on the high side, all things considered.

The low sales figures translate into an operating loss of €80 million ($131 million), compared to an operating income of €33 million ($54 million) during the same period last year.

Despite the low numbers, Ubisoft remains optimistic. While the company's first half may have been weak, it's looking to make up for it with a lineup of big releases during the third and fourth quarter of the fiscal year. Assassin's Creed 2, James Cameron's Avatar and Rabbids Go Home are all expected to be big titles in the third quarter, generating an estimated €540 million ($882 million). With that in mind, Ubisoft confirmed its guidance for the fiscal year, aiming at sales of €1.04 billion ($1.7 billion).


Comments

    next year will be a big year. Well the start of it anyway, whatever quarter that is classed as.

    Assassins profits will roll into 2010 with DLC and it being released late into the year. Then you have Splinter Cell and a new Ghost Recon.

    I would also expect an announcement of the next Rainbow Six for either LATE 2010 or an announcement mid-2010 for an early 2011 release.

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