$US25m In Left 4 Dead 2 Ad Spend Gets You At Least Two Trucks

Valve is earmarking an impressive $US25 million in marketing to make sure that everyone with functioning eyes knows that Left 4 Dead 2 is coming this November. That includes at least two putrid trucks dedicated to promoting the game.

One of those trucks was spotted by Kotaku reader Britt, who not only supplied us with photos and video of the four-wheeled Left 4 Dead 2 billboard, but did some research. Who's ready for some L4D2 fuel efficiency stats?!

"There are two trucks in the Seattle area, one in Downtown Seattle around UW, and one in Bellevue," writes Britt. "They started driving around yesterday, and are on the job for at least one month. The trucks are bio-diesel, but still only get about 13MPG."

But wait, Britt got even more technical detail from driver Henry, who I'm sure is doing a bang up job of obeying speed limits and keeping an eye peeled for pedestrians.

"The trucks can hold a maximum of 10 shots, that cycle at six seconds. Though for L4D2, they just have two pictures at 10 seconds," Britt says, a fact that can be backed up by windy mobile phone video, footage that's about as exciting as using one's scrollbar in the gallery below.


    I loathe these truck advertisements. The ones that are JUST the sign- not actually say a delivery truck doing its daily run or anything... what an appalling waste of resources.

      I agree it certainly is a waste of resources. And Deadlydorito I think Mr Waffle is referring to it being a waste of actual resources, not money per se. Well that is certainly how I see it.

    seems to me that this tactic earned them front page on kotaku and many, many other websites for the day.

    No such thing as a waste of resource when you want your product to be talked about.

    I think a bus done up with fake blood, barbed wire, chainsaws, plough and only a small sign about L4D2 would have been allot more interesting.

    So valve DO do evil things... gotcha!

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