EA Reveals Profitable New Releases Of 2010

Speaking at the 37th Annual Global Media Conference, EA CEO John Riccitiello detailed the games with the most profit potential in fiscal year 2011, with new Crysis, The Sims, and Need for Speed titles and paid DLC making the grade.

Riccitiello's presentation focused heavily on the profit potential of EA's existing franchise and upcoming titles. "What we're talking about with Electronic Arts is focusing and building the most profitable possible business out of (our) collection of properties," he explained, before going through a list of what the publisher is bringing to the table in fiscal year 2011, which starts on April 1st, 2010.

The recently-announced Medal of Honor and Dead Space 2 made the list of course, as did Crysis 2 and Skate 3, with Riccitiello expressing pride in taking the skate boarding video game segment from Activision's Tony Hawk franchise. EA Sports figured heavily in the list as well, with FIFA, Madden, and Tiger Woods golf joined by the mixed martial arts title MMA.

Big plans for existing franchises was another running theme during the presentation. Listing off games, Riccitiello included The Sims franchise, hinting at big announcements coming up in regards to bringing the franchise multiplatform. He also indicated big plans for EA Sports Active and the Need for Speed franchise, with new games coming from both franchises.

Some of the games listed weren't technically games at all. Paid downloadable content for Battlefield: Bad Company 2, Mass Effect 2, and Dragon Age: Origins were listed alongside the full titles, with the two BioWare RPGs inspiring the hope that one day, DLC sales would generate more income than the games themselves. "These are ongoing businesses. It wouldn't surprise me over time - it probably won't happen with these editions - to generate more in PDLC than in the package."

While we'll certainly see more from EA in the coming year, these would be the titles to watch. Be sure to bookmark this article, so if anything on the list tanks you can point and laugh.


    If you want the DLC to generate more revenue than the games themselves, then you want to have at least 3 or 4 sets of DLC out very quickly from launch, and have the game title cost less to pick up.

    $20(AUD, down from $120AUD) for the game, then $10/ea per DLC pack... and you're looking at maybe beating the game. Maybe.

    Firstly, fiscal year 2011. WTF!
    Why can't they be normal and say 2010 where most of the releases WOULD be released in.

    Well i can predict right now that the plans for Sports Active is releases on the 360 and PS3 with their motion control plans.
    The Sims - not a Sims 4 its too soon. And even though they just admitted they want $$$ its not the right step to do. They make enough off their expansion packs.
    But a Sims 3 on the consoles most likely.

    EA seem to dishing out or set to, some really good games. I expect a more profitable year than Activision perhaps.

      Because fiscal year 2011 means either the second half of 2010, or the first half of 2011, and it is much easier to say fiscal year 2011.

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