Grand Theft Auto Doesn't Need Annual Sequels, Says Take-Two

Annual iterations to reliable blockbuster games—like Call of Duty—would likely go a long way to improving Grand Theft Auto publisher Take-Two Interactive's bottom line. But execs for the publisher don't believe GTA is in need of annual sequels.

"In any non-GTA year, should we just assume you're not going to make money?" an investment analyst asked Take-Two CEO Ben Feder and chairman Strauss Zelnick during an investor call today.

"We're certainly not saying we can't be profitable in a non-GTA year," Zelnick responded. "We don't feel that GTA ought to be an annualized franchise."

Zelnick argued that there's "a balance between how long it takes to develop such an incredible title and meet consumer expectations and how long you need to make sure that an appetite has been both satisfied and whetted for the next franchise."

"That's something I think the company has historically done rather well and I think the high profitability and resiliency of the franchise reflects that," he added. "I wouldn't see that changing."


Comments

    Agreed. Pump them out on a yearly basis and you'll end up like EA with their properties. Look at how they obliterated the Need for Speed franchise and how they've done it to all their sports games?

      EA i'll say is doing exceptionally well with their titles so far but for Activision, i see them becoming the old EA where they will milk the shit out of every single game. Look at Guitar Hero for instance.

        I agree. Seriously, Band Hero?!?

    If they could do it they would but Sam Houser has probably told htem to f**k off and i imagine considering Rockstar holds Take 2 together, he has a lot of corporate power.

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