Activision takes on EA's Littlest Pet Shop with games based on Zhu Zhu Pets, robotic hamster toys with a life of their own. How was I unaware of robotic hamster toys?
Zhu Zhu Pets are, apparently, one of the hottest toys of the holiday season, and I should probably count myself fortunate that I was unaware of their existence. These tiny electronic replica hamsters have been flying off the shelves, regularly marked up 200-400 per cent above their $US10 retail price as parents struggle to get them under the tree for today's children, who'd off a real hamster in seconds flat if left unattended.
Activision Publishing and GameMill Publishing have entered into an agreement with toy company Cepia, LLC to produce games based on the adorable little androids, with the first Zhu Zhu Pets title coming to the Nintendo DS in spring 2010. I'm sure Ubisoft's Hamsterz team will be monitoring things closely.
"Zhu Zhu Pets(TM) success in 2009 speaks for itself and we're confident it will be even bigger in 2010," said David Oxford at Activision Publishing. Gary Miller, President, GameMill Publishing, stated, "It is our goal to expand this proven franchise in a way that fans of the wildly popular hamster toy line and video gamers alike will embrace and love to play."
I guess I'm just going to have to have children soon, if only to stay on the cutting edge of hamster robotics.