Blizzard Worth $7 Million In 1995, $7 Billion In 2007

What a difference a decade makes. Speaking with Game Informer magazine, Activision boss Bobby Kotick has spoken of the massive disparity between how much Blizzard was worth in 1995 compared to the price Kotick paid in 2007.

In '95, the Warcraft creators were purchased by Davidson & Associates. For a sum that, in 1995, Kotick believed to be outrageous.

"That year Activision probably had 60 million in revenues", he said. "They said they paid seven million dollars for Blizzard. I'm like 'Are you out of your minds? They're like a contract developer! They have Warcraft but what else do they have? You paid SEVEN million! That's insane!"

No, what's insane is the fact twelve years later Activision paid $US7 billion for the developer, whose World of Warcraft game alone ("what else do they have?") generates $US100 million a month in revenue.

Kotick: Activision Could Have Bought Blizzard For $US7 Million [Game Informer]


    who knows how different the warcraft franchise would have been if Kotick got his grubby paws on the company back then?

    probably a load of crap like it is now?

    Now if I only had a time machine... and 7 million USD...


    heh, i like what Mike said to BK though, "just imagine if i held out for more"

    If I'm not mistaken as well, but Activision brought out all of Vivendi which was all other stuidos that Vivendi owned beside Blizzard

    truly remarkable. hope they continue rolling out record breakers!

    I know, and for a brand with such a "hardcore" reputation, Blizzard would probably be non existent if it wasn't for supposed casual fest, World of Warcraft... I can say pretty much with confidence that Starcraft 2 and Diablo 3 wouldn't be coming out if it weren't for WoW. PC gamers need to count their blessings.

      You do realise that even Vannila WoW was considered casual by all the hardcore MMO gamers of Ultima, Everquest etc.

      40man raids were considered small compared to 80+ man raids that some games had.

      Instanced raids that lasted 6hours long a day with your 40man raid actually spending that time killing bosses rather than having theirs attempts screw over by other guilds that were in their raid zone killing them so that they didnt have to sit around waiting hours on end for the bosses to respawn.

      Crafting where even if you failed, you never lost those hard earned materials.

      and many more things that wow introduced and did right which is what made it the big cash cow it is now, and really the only thing in this world that will kill WoW is not another game, but the comunity constantly whining and bitching over small details and worrying about having small net dicks.

      WoW may be easy, b ut humaninty in general is Stupid...Seriously, i can count on 1 hand the amount of successful proper pug runs that ive done of raid instances in both vanilla, TBC and wrath. Every other PuG is full of morons who cant even master the simple fact that you move or die!.

      Hell ive done Ony runs and still seen people just stand in and die to deep breaths.

      It may be easy for you and me and 10-15% or the other 12million player base, but for the dim witted its too hard.

    Activision takes out all the good in the world, one company at a time. :(

    I wish blizzard was an Idependant dev, they should rule their own kingdom and IP's not some douche bag publisher that epitomises everything bad about capitalism and corporate business.

    So they have seven billion dollars yet that's apparently not enough cash to hire some more people to get a game out in less than ten years? I was a loyal fan that literally have noticable tightness in my fingers since diablo 2 (fn cowking runs) but with all the canned titles and fn around, wanting to release starcraft 2 per race which is just a dog move compared to warhammer which has all races all at once, I HATE BLIZZARD, yes I said it, and yes I expect some bitchy responses for this comment, don't bother, I don't care if you believe it's worth waiting ten years because 'they make quality titles', or some company rep sounding reply, if you still love em, good for you, but I'll never buy another Blizzard title, that's just my opinion man.

      Throwing people at games to get them done is not always the best approach. Big teams are harder to manage, etc. As with everything Blizzard does, I'd rather see something polished than a game produced every year. It's what they do best and I'll wait for it.

      go read "The Mythical Man Month" - you cant speed up a project by simply throwing more people/money at it; in fact it often makes it worse.

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