EA Expects Worse Fiscal 2010, New "Innovative" Madden 11

Electronic Arts announced today that it's going to have another tough fiscal year, having a worse FY 2010 than previously planned. But CEO John Riccitiello was upbeat on the company's 2011, which features an "innovative and new take on Madden".

EA has shed the more optimistic vision of its fiscal 2010 to $US3.675 billion, down from $US3.9 billion. It expects the company's year to wrap up in March somewhere between $US3.6 billion to $US3.675 billion.

The rest of the year, Riccitiello said, will include a "great new version of Medal of Honor", a "revitalised" Need For Speed in fiscal 2011, The Sims on console, Dead Space 2, and Crysis "at full margins". It was the company's shift to less profitable games during that holiday 2009 season in North America that's partially to blame for that shedding of $US225 million.

Riccitiello says we should expect that "innovative and new take" on the venerable Madden NFL football franchise to hit some time in fiscal 2011.


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