Adidas, after apparently losing its mind, decided to add a bit of augmented reality to a new line of their shoes.
The AR Game Pack is a set of five shoes that will each have an AR code printed on the tongue of the shoe. When you remove your shoe and hold the tongue up to a web camera it will grant you access to a "virtual version of the adidas Originals neighbourhood".
The AR shoes hit the US on February 15. Each month between February and April will see the launch of a new interactive game in the neighbourhood. Oh, I forgot to mention, according to Adidas, "your shoe will be the game controller".
Worst. Idea. Ever.