Mad Catz Wants To Take On Fight Stick King Hori In Japan

Hot off the success of their licensed Street Fighter tournament edition fight sticks in the US, Mad Catz is hoping to expand their reach into the land of Street Fighter: Japan.

Currently popular fight-stick manufacturer Hori has the licensing rights to Street Fighter in Japan, said Alex Verrey, the Mad Catz' spokesman. But they'd like to see that change. And, according to Verrey, so do some very important players.

At the most recent Tougeki: Super Battle Opera, a famed Street Fighter tournament in Japan, seven out of ten of the finalists were using Mad Catz sticks, Verrey said.

"What makes it even more amazing is that they aren't made officially in Japan, so they had imported sticks across from the US which is unheard of really because it's normally the other way round," he said. "The interest now has peaked in Japan and has given us a foothold in the Japanese market so we are actually releasing the tournament edition of the sticks without the graphics."

Mad Catz can't release sticks with Street Fighter graphics because of Hori's licence, but they hope that will change.

Street Fighter IV producer Yoshinori "Ono loves our stuff," Verrey said. "He'd love to broaden that relationship.

"It's something we would like to look at, it's something we are keen to pursue."


    Finally you make something decent after years of shit and by outsourcing parts to a reputable Japanese company, you put a ridiculous price tag on your product, rape the western world of their pennies because we have nothing better available to us.

    Then you reckon Japan will put up with that? That's quite cocky (and naive) of you Madcatz. Hori is a big player who has had decent shit for a lot longer than you have. Your tournament sticks are completely riding on the back of Sanwa. My friend got a standard edition stick for Christmas and I am shocked at the quality of wiring you allowed that thing to ship with. Two buttons don't register at the same time. You completely rely on Sanwa to make decent buttons.

    You shmucks need cutting down to size. Your range of overpriced sticks are getting ridiculous and now you want to take on a Japanese giant in their homeland, at their field of expertise, with Japanese parts, with your ethics of craftmanship.

    Good luck.

      "you reckon Japan will put up with that?"

      Yes... Yes they will. Japan put up with that all the time. Everything from game prices, to furniture, to clothing, to household appliances.
      Inferior quality for a disturbingly high price. Then they come back for more. If Mad Catz can get some brand recognition, quality won't matter in Japan.

    I really don't care for street fighter images (or any images for that matter) on a fight stick. In-fact I want to buy the one pitured above.

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