Microsoft: No Need To Launch New Console

The Xbox 360 launched in November 2005. The original Xbox launched in November 2001. It is now 2010. About time for a new Xbox, right? Not necessarily, Microsoft says.

"I think it's important to say that the Xbox 360 is the console of the long future for us," David Hufford, senior director of Xbox product management, told the Guardian. "There is no need to launch a new console, because we're able to give this console new life either with software upgrades or hardware upgrades like Project Natal."

Project Natal is Microsoft's upcoming motion sensor system.

"The Xbox 360 was designed for a long life," Hufford adds, "and I don't even know if we're at the midpoint yet."

This would mean that the Xbox 360 has a console life akin to that of the PlayStation 3 and its 10-year life span.

There's no need for a new Xbox, says Microsoft [ via Edge]


    My guess is a slim 360 to launch with Natal in a super bundle including Fable 3 and Natal games for this years holiday season.

    pity they die within a year or so. i gave up on that piece of shit. i will stick to the more powerful console, more reliable console, my ps3's.

    Unlike previous console generations that were fairly static in their growth and evolution, this generation, specifically the PS3/Xbox360 and to a lesser extent the wii are evolving each year. Firmware updates add new features, hadware updates add new dimensions and so on. Both the PS3 and the Xbox360 have their motion control systems comming up for launch, you have online market places for both, play tv for the ps3....the list gose on.

    I really don't think we need a new console generation yet as this generation is still evolving and i think both the economy and my wallet agreee with me.

    Yes I think many people forget that the current gens update regularly- the PS3 3D update this year will hopefully put a bit of space between them tho. So much of the improved gaming experience is in the updates for the campaign AND online play- bugs and oversights can be fixed on the fly as they become apparent . My main worry going forward is ISPs not getting their asses into gear to facilitate this growing trend of online gaming and increasingly larger D/Ls both for demos and DLC packs. Several betas have come out at 2G+ already- on 25GB plans thats a big chunk. And yes I can only get Telstra ADSL2 atm- a bit more higher speed coverage would be wonderful.

    Aww. I didn't read the article. I just want a bigger image of the kitten on the controller!

    okay.... I have all three systems and a throwaway comment like that is just pathetic really and shows your fanboyisms. I have a launch 360 that did RROD after 2 1/2 years but was fixed in a week and back on my doorstep in no time and have had no trouble since. Whilst this was upsetting and inconvenient, the repair was free and fast so no complaints there. I know this sort of thing shouldn't happen and a little bit of Quality Control at MS wouldn't have gone astray but at least they sorted it out.

    While I do love the PS3 for it's quality of build, sleek interface, games like Uncharted 2 etc... they do have a lot of catching up to do regarding their online service. It just doesn't POP like live does and any game that I buy to play online with is always on the 360. Usually any cross platform games are better on the 360 anyway, which is a widely documented truth.

    The only games that are definate purchases on the PS3 for me are the top-shelf games that were solely developed for the PS3 ala Uncharted 2. That game was so awesome and it has the best graphics I have ever seen in gaming ever. BluRay is pretty awesome for me as well being a movie afficionado.

    It's great that it's a relieable system, the PS3, but really..... the most fun I have is online therefore the 360 has it beat. I'd get another one in a heartbeat if my launch system craps out. Looking forward to BFBC2 and AVP online!!!!

      you speak the truth brother

    You know, I usually see the reasoning behind making new consoles was to get better looking games out than it's competitors. Seems like they are fighting the interesting situation where people don't care about graphics that much, and just want more games. If there was demand for better graphics in games, you will see news of a new console soon enough.

    Oh yea, and I'm curious about the remaining lifespan of the 360 in a graphical sense. The PS3 is starting to outperform the 360 ever since developers finally figured out how to effectively program and move graphics tasks on the cell cores, not just the GPU. Uncharted is an obvious but good example of game technologies that probably won't run as well on a 360. However as a fair counter-argument, we have yet to see how well CryEngine 3 will look on these consoles as well. We can ignore the Wii simply because its real intended audience has no clue or interest about this issue, though a fair portion of the actual gamers would like a Wii HD or at least a new console to experience Nintendo games clearly on a HDTV. The 360 is still using conventional CPU's and GPU's that do not allow for the same programming techniques that can be accomplished on the PS3 as far as I know.

    I wonder what will be the catalyst that will push Microsoft into making a new console?

      "I wonder what will be the catalyst that will push Microsoft into making a new console?"


    A long life span is to the Summer? Ultimately it will come down to how much Project Natal will add, which will pretty much comedown to price and how many well received games are on Natal. If it doesn't kick off well, then Microsoft will have to think about creating a new console to keep up with the market. The 360 is at the limit of it's processing power, and I feel that, excluding Natal, nothing else/innovative can really be done with the 360.

    Honestly, they have to release a newer console. I am sick of seeing jagged lines and poor draw distance/textures. The current generation just don't have the power for ultimate HD let alone Full HD. Sure they look good, but in reality, most games are rendered under 720p and when stretched to 1080P start to look horrible. When I first got Halo 3, it looked great on my SD CRT, but once hooked up to my 28" Full HD monitor, it looked horrible. I don't want some gimmick to stretch the life of current gen consoles, I want a new console that is properly capable of Full HD games and content!!! Also if MS don't get onto BluRay now, it might be too late for them to jump on the band wagon...

      And I thought the marketing nonsense of "Full HD" was bad, now you're talking about "Ultimate HD". What?

      Halo 3 looks better in SD? Madness!

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