A Nintendo's UK-targeted DS ad took the number nine spot among the most annoying ads aired in the region last year, as determined by an outfit called Marketing magazine.
The ad doesn't seem that annoying to me, but then I have no attachment to its stars, British comedians Ant and Dec.
Now, the number one ad is definitely annoying:
Full list at the link.
Go Compare and the 9 other most annoying adverts [Asylum UK (posting Marketing magazine's list]