The Final Fantasy XIII avatar pets that were handed out last week were free. And required minimal effort on the part of consumers. Still, even minimal effort is too much effort for some, who would rather pay for the thing.
Over the weekend, dozens of the little Chocobos went on sale over online auction site eBay, some going for as much as $US50. $US50, for something that a day earlier was handed out to thousands, if not hundreds of thousands of people. Oh well. At least the shipping was free!
Crazy. Things have calmed down a little now, but the bait is still out there, dangling on the breeze. If you're tempted by this... look, if you're tempted by this, you deserve what you get. Take advantage of the free shipping.