A survey conducted by media firm Frank N. Magid Associates has found that only 15 per cent of active video gamers purchase downloadable content.
Of the 800 people polled, 15 per cent said they bought DLC, 41 per cent said they were aware of it but hadn't bought any, and 43 per cent said they'd never even heard of it.
That last stat isn't as alarming as you'd think, as Frank N. Magid say the bulk of those people were using "consoles that don't actively promote DLC, such as the PlayStation 2 and Nintendo Wii".
But the first two? The people who do know what downloadable content is? It shows only a bit over one third of them are buying DLC, which must be sad news for publishers, especially those breaking their backs (and betting the farm) on supporting games post-release.