At CES 2010, Sony Computer Entertainment chief Kaz Hirai described long-anticipated plans to unify its PlayStation Network content offerings across its product line - including network enabled Blu-ray players, Sony televisions and PCs.
Further, Hirai announced the creation of a new studio specifically to produce content for this type of distribution. The studio will be called Sony Network Entertainment, and Hirai is in charge of it.
The PSN expansion will deliver "a single user login and experience across all product lines," Hirai said, effectively extending PSN's reach beyond gaming platforms. The video service will come to networked Bravia televisions and Blu-Ray devices beginning next month. It will also be available to any Windows-based PC. Users may sign in and buy content with the same PlayStation Network account they have on their consoles.
The PSN expansion culminates a long period of anticipation that the service would be extended beyond gaming devices. Back in June, Hirai told Fortune magazine that an expanded PSN would likely debut in the second quarter of this year.