Unveiled at Sony's CES keynote earlier this week, the Dash is a "personal internet viewer" that includes some pretty nifty technology.
The little wireless device can run a bunch of different apps on its touch screen, letting you check weather, traffic, email, browse the net, all sorts of things. It also lets you play games using the devices built-in accelerometer.
The device is being built by Chumby for Sony so it will have access to the thousands of apps already available for the beanbag original version of the device, some of which will work.
When I asked the spokesman why someone would want to buy the Sony version versus the Chumby version, he said because their device would also tap into Sony's vast experience with entertainment. When I asked what that really meant, he couldn't say.
He did say that in theory the device could be used to interact with the PlayStation 3 and PlayStation Portable.
Sadly, this is exactly the sort of thing I will end up buying.