We've been told by helpful sources that Target will in the US later this month begin offering you the chance to allow somebody else to install your brand new console for you. All for the low, low price of $US99!
No joke now; they'll come to your house, plug it in, set up some accounts and any relevant online stuff, then leave with your $99. Which, in some cases (Wii, Xbox 360 Arcade), is 50% of the price you paid for the console.
If only this service had been around in 2006, whereby I could have saved myself a good three minutes of work plugging my console first into the power socket, then - ever so carefully - into the television. Ah, such hassles!
Part of the price comes from the fact it's a third party actually performing the service - Zip Installation - but Target are the front, so it's Target we'll focus our laughter on.