Because the Nintendo World Store always does their fun event days on weekends, Capcom's claiming a Saturday later this month for some Tatsunoko Vs. Capcom: Ultimate All-Stars festivities.
The company's official US blog indicates that the Wii fighting game's launch will be celebrated with the giving away of swag, the signing of autographs by the game's producer, Ryota Niitsuma, and the handing out of Capcom's "famous TvC towels". This will all happen at the Nintendo World Store on Saturday, January 23.
The last time I went to a game launch event at the Nintendo World Store was for the launch of New Super Mario Bros. Wii. It was rainy and a little scary.
More details at the link. (Note: the game isn't officially out until a few days after the event. I'm checking with Capcom to find out if it will be sold early during this event.)
Tatsunoko Vs Capcom: Ultimate All-Stars NYC Launch Event! [Capcom-Unity]