Toyota Unveils New Hybrid Car For "The 8-Bit Generation"

Car maker Toyota unveiled the FT-CH "dedicated hybrid concept" at the North American International Auto Show in Detroit, a car notable for its younger skewing design, cheaper price and, in Toyota's own words, its "8-bit generation" inspired design.

According to the official announcement, the Toyota Europe Design and Development (ED2) centre in Nice designed the FT-CH to "capture the vivid, high-energy appeal of what has come to be called the 8-bit generation".

"Popularised in the early '80s, 8-bit microprocessor technology dominated the budding home video game industry," Toyota's release reads. "Today, 8-bit is considered a specific retro-style that is embraced by such things as 8-bit genre music and 8-bit inspired art." Who knew?!

Toyota says the 8-bit references in the new hybrid car's design are meant to be "fun and innovative, colourful and stylish, with strong appeal to young buyers."

We're still having a little difficulty here at Kotaku Towers picking out the 8-bit video game design references - maybe with the exception of the pixelated vents - but you can judge for yourself just how 8-bit the FT-CH is in the gallery below.

[img}|http://cache.gawkerassets.com/assets/images/9/2010/01/500x_ftch-closeup-3.jpg" size="legacy" align="center"]


Comments

    Way to go Toyota for trying to reverse engineer their car to fit in with something retro. I'm also amazed at how side on it looks semi normal, but everywhere else it's hideous. However the dials look interesting.

    I know it's supposed to be a concept but could they at least have made seats that at least look comfortable, or is that 8-bit too. If you look at it, it looks more like a cheap deck chair that anything 8-bit.

      Those look an awful lot like the mesh backed computer chair I'm sitting in right now. The mesh is flexible enough to conform to your back but still give a firm seat. It also gives airflow around your body so you can cool yourself from more sides than just the front. Which is definitely a bonus if, like me, you overheat (and start sweating) fairly easily.

    By "8-bit" do they mean that people will put up with a slow cantankerous heap because there's nothing better available?

    If it really were aimed at the 8-bit gen it would have some wood-grain there...

    do you really think the seats would be uncomfortable in a Japanese concept car? They look awesome and I'll bet they are weirdly comfortable and stupidly practical. The whole car looks great, its always up to Toyota and Honda to bust out concept cars that actually look like 'the norm' will be in 10 years.

    Does anyone remember the game MegaRace? It was an old PC racer set in the distant future. That car looks like those, so, a vision of the future circa 1992. Not exactly 8 bit, but retro-futuristic?

      I got that game in some compilation pack years after it came out and never got it to run

    Looks great on the outside, looks horrible on the inside. What is with the Steering wheel and dashboard? :/

    vomit, a bit of plastic some ipod inspiration and the left over rubber they had !

    All I see is an Xbox-360 Colour scheme. :|

Join the discussion!

Trending Stories Right Now