Ubisoft Eyes PS3, 360 In 2010 After Losing On DS Casual Games

Earlier today, publisher Ubisoft warned that it wasn't going to have quite the year it was expecting, in part due to big delays, in part due to its efforts on the Nintendo DS and Wii. So it's changing course.

Yves Guillemot, CEO of Ubisoft put the blame on Ubisoft's worse than expected 2009-2010 on "considerable contraction in the DS market" and "non-casual Wii titles reporting lower-than-expected sales". Oh, and Avatar sales apparently sucked too, maybe due to the game being released weeks before the billion-dollar blockbuster landing in cinemas.

So Ubi's going to "continue to refocus our development resources on our major franchises and on the Xbox 360 and PS3, the two consoles which are expected to see sales growth in games for gamers in 2010," according to Yves.

Sounds like Ubisoft still plans on pumping out casual-friendly games for the Wii market, very happy with its success with Just Dance for Nintendo's console.

We're not sure which of Ubi's Wii releases are to blame - Shaun White Snowboarding: World Stage? Academy of Champions: Soccer? Rabbids Go Home? CSI: Deadly Intent? Your Shape featuring Jenny McCarthy? Cook Wars? The Price is Right? Family Feud? TMNT: Smash-Up? Where's Waldo?, Cloudy With A Chance of Meatballs? - but the publisher is definitely changing gears in 2010-2011.

Oh, and Ubisoft's new projection for the 2009-2010 year? Down to €860 million ($US1.5 billion) from €1.040 billion ($US1.6 billion).


Comments

    The projections drop from $1.6 billion to $1.5 million. Ubisoft must be hurting pretty bad if the projections have changed that much.

    WOW thats a really large steep. Going from $1.6 Billion to $1.5 Million. Poor Ubi.

    Oh and Avatar was only released a week before the movie, what are you talking about - well in Australia it was...

    Ubisoft's Wii titles last year really were awful.

    Clearly the problem is that people aren't buying games, not that the games they are releasing are mindless garbage churned out in the executive mens room.

    Maybe if they made Raving Rabbids on the DS any fun like they did on the consoles they woudlnt need to lol.

Join the discussion!

Trending Stories Right Now