Activision Narrows Music Focus To Guitar And DJ Hero

Having released 25 different rhythm game SKUs in 2009, Activision narrows the focus in 2010, with only a new Guitar Hero and DJ Hero 2 slated for release in 2010.

During Activision's 2009 financial results conference call, Activision's Mike Griffith explained that while 2009 saw Activision increasing its share in the rhythm genre to 51 per cent, the company anticipates a decline in the music game business in 2010. That having been said, the company is serious cutting back on music game releases. Activision plans only two large releases in the segment this year - DJ Hero 2, and a new Guitar Hero game - both scheduled for release towards the end of the year.

The company also plans to cut costs by not releasing either game for the PlayStation 2, a platform that does not offer the benefit of continued value through downloadable content.

With 10 SKUs planned for 2010, perhaps Activision has finally brought its Hero fever down to a more reasonable level.


    Holy moly. 25?! I didn't realise it was that many. 10 is still a shitload. Talk about wringing all the cash out of a name..

      An SKU is not the same as a game though. For instance, Guitar Hero for the PS3 and Guitar Hero for the Xbox would be different SKUs. And a bare copy of Guitar Hero for the PS3 would be a different SKU to Guitar Hero for the PS3 bundled with a guitar peripheral.

    51% share with all the 25 games they have released?
    Harmonix's model with Rock band is better for me - No need for a new game I just add DLC... Activision can't even release decent DLC with their paltry 3 songs a week...


      Harmonix/Rock Band pumps out on average more songs per week for DLC and the song packs are cheaper. This alone is the winning factor for me. it also just so happens there are far more songs I like in their catalogue.

      Finally, it's a shame that technically Rock Band 2 still isn't out in Australia yet, but at least importing from UK or NZ can have that resolved.

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