ESA Estimates Nearly 10 Million Games Illegally Downloaded In December

Research focusing on 200 specific titles showed 9.78 million illegal copies of video games were downloaded worldwide in the month of December, according to the Entertainment Software Association.

The ESA expects the number is actually much higher as the study, conducted in partnership with the International Intellectual Property Alliance, focused only on those 200 popular games and the most popular filesharing platforms in use.

One upshot of the report was its request that the United States Trade Representative to list 35 countries - including Mexico, Canada and Brazil - on a "priority watch list," alleging those nations' inadequate response to regional piracy problems. That could conceivably lead to trade sanctions but that's a lot of dots to connect.

The countries with the highest number of unauthorised downloads were Italy (20.3 per cent of the total) Spain (12.5 per cent), France (7.5 per cent) and China (5.7 per cent). The report "demonstrates a strong correlation between countries that lack sufficient protections for technological protection measures and countries where online piracy levels for entertainment software are high," the ESA said in a statement.

ESA Estimates 10 Million Pirate Games Downloaded In December [GamesIndustry.biz]


Comments

    And yet they still can't prove that there is any correlation between the number of pirated games and the number of "lost sales". All they can do is stamp their feet and cry about it to gain media attention.

    True that many of those pirated games were probably not lost sales, as most people I know that pirate probably wouldn't pay to get the games they pirate, they just pirate them because its easy.

    On a different note though, I imagine their stat tracking is based upon how many people downloaded each game. It wouldn't take into account if people actually finished the download or just gave up, or if it even worked. Many pirated copies put up on the net don't work, or if they do, not well.

    Now how many copies of MW2 were sold in that time period...?

    Wikipedia says 4.7 in the first day with possibly 8 million at the end of the first week...

    Why are they worried about piracy again?

    It would also be interesting to know what percentage of those downloads were buy people not 'allowed' (ie through no released or RC) to buy the games in their area.

    I'm wondering how many of the pirated games were from games that don't offer demos?

    I generally buy games based on gameplay videos, forums, blogs etc, but I know a lot of people won't buy a game until they have played it.

    Many games these days do not offer a demo, and so piracy is the only way to try before you buy.

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