It's not often that the ESRB describes a video game with such vigour as the ratings board did with Tecmo's Dead or Alive: Paradise. It's equally rare for a publisher to thank the ESRB for calling its game "creepy".
But that's how Tecmo Koei America is promoting the mini-game-filled, jiggle-packed Dead or Alive spin-off. "Thank you ESRB for labelling the game 'cheesy', 'creepy' and 'bizarre'" reads a new press release sent our way. Sure it highlights the marketable points, that Dead or Alive: Paradise lets players "mingle, flirt, play, take snapshots and challenge them in mini-games found throughout the island". And there's a Valentine's Day card, of sorts, that asks you to "get your heart on".
Maybe a palmful of new gameplay screens that look more realistic for a PSP game will help.