People keep tweeting and emailing... did you see this speech? Yes, I saw it. This is today's must-watch about the future of gaming - and the future of life.
Carnegie Mellon assistant professor of entertainment and technology, Jesse Schell, tore down the house at the DICE Summit last week in a half-hour presentation about where games are heading, beyond consoles and beyond even the current gaming phenomenon, Facebook's FarmVille.
The hook behind FarmVille and so many other popular games these days is authenticity and reality, Schell argued. Schell said the leading trend is games "busting through reality", denying the old notion that gaming's best attraction is fantasy. Playing a game in which you're outscoring your friends - not people you meet on Xbox Live, but your old uni roommate you've friended on Facebook - is the undeniable lure.
So where does that taking gaming? And life? If you're short on time, go to the 20-minute mark.