Last we checked, Sony was losing money on every PS3 sold, at $US37 a pop. Checking in this week, we find the company is still losing money on every PS3 sold. To the tune of... $US0.06 a console.
Yes, having reduced the functionality and the size of the console, and benefited from natural declines in the cost of component parts since the PS3 launched in 2006, Sony has got the PS3 down to the point where it's only losing six cents per machine. Which, really, when you're talking about Sony's outlays as a whole, is nothing.
Soon enough the console will be turning a profit (Sony estimates a 15 per cent reduction in manufacturing costs by 2011) with every one sold, which when you consider it launched at $599 - and Sony's financial troubles of late - is an excellent result for the company.
Cost Cutting Pays Off at Sony [Wall Street Journal]