Activision's New Plans For Call Of Duty Include New Developer

Publisher Activision announced today new "strategic plans" for the Call of Duty franchise, announcing a new developer for the shooter franchise and confirming the departure of key Infinity Ward staffers.

The plans include the formation of a dedicated business unit that will bring together its various new brand initiatives with focused, dedicated resources around the world. The company intends to expand the Call of Duty brand with the same focus seen in its Blizzard Entertainment business unit. This will include a focus on high-margin digital online content and further the brand as the leading action entertainment franchise in new geographies, new genres and with new digital business models.

"2010 will be another important year for the Call of Duty franchise," stated Mike Griffith, President and CEO of Activision Publishing. "In addition to continued catalogue sales, new downloadable content from Infinity Ward and a new Call of Duty release, we are excited about the opportunity to bring the franchise to new geographies, genres and players."

The company expects to release a new Call of Duty game from Treyarch this fall. In addition, Infinity Ward is in development on the first two downloadable map packs for Modern Warfare 2 for release in 2010.

The company is also for the first time announcing that a new game in the Call of Duty series is expected to be released in 2011 and that Sledgehammer Games, a newly formed, wholly owned studio, is in development on a Call of Duty game that will extend the franchise into the action-adventure genre. Sledgehammer is helmed by industry veterans Glen A. Schofield and Michael Condrey. Prior to joining Activision Publishing, Schofield was the Executive Producer of the award-winning game, Dead Space and Michael Condrey was the Sr. Development Director on the game. The Dead Space franchise has won more than 80 industry awards worldwide including the prestigious A.I.A.S. Action Game of the Year and two B.A.F.T.A.S.

The Call of Duty business unit will be led by Philip Earl, who currently runs Activision Publishing's Asia Pacific region and previously served in senior executive positions with Procter & Gamble and Nestle. Activision Publishing veterans Steve Pearce, chief technology officer and Steve Ackrich, head of production, will lead Infinity Ward on an interim basis. Jason West and Vince Zampella are no longer with Infinity Ward.

Lastly, Activision Publishing announced that the company is in discussions with a select number of partners to bring the franchise to Asia, one of the fastest growing regions for online multiplayer games in the world.


    so what does this mean for MW3? noobs are gonna be doing it or infinity ward are dropping the cod name and making it?

      It pretty much means COD is dead. Even IW IS CoD, and always has been. The two treyearch CoD games have been fairly terrible (at least compared to MW and MW2).

      I doubt this new studio will do any better. Also, since it was always IW that pushed the 'new frontiers' (IE: They insisted on doing a Modern Warfare game instead of just another WW2 one), and now that activision is calling all the shots, expect to see all WW2 all the time, without any innovation

        MW 2 would be good on pc if it had dedicated servers. Without it they proved how horrible they are at listening to the community . Just proves they are only interested in making money.

        World at war was great. Just because it isn't Modern Warfare everyone cries.

        WAW > MW2

        I probably rate waw and mw equally. its a shame mw2 was ruined and they refuse to fix it when its so easy to fix.

        And as for new titles, how about waiting for some release information before condemning a game. Once again, just because it isnt called modern warfare, doesn't make it bad.

        I don't remember them pushing any frontiers. The only interesting thing they've done recently was the RPG elements in online multiplayer. The multiplayer is clearly defined and the single player wasn't all that impressive, but again was very similar to what has been done before. Another developer could come along and look at MW and MW2 and just copy them and make a MW3 as well as infinity ward.

        I do however agree that it shouldn't be Treyarch. They did do a pretty poor job of it.

    "further the brand as the leading action entertainment franchise in new geographies, new genres and with new digital business models"

    So basically, Activision's plan is to do to spam the franchise into irrelevance, much like what they did to Tony Hawk...?

    Hopefully this means another developer might care about having region dedicated servers. I don't play MW2 anymore because it's almost impossible to get a decent game. I don't think a ratio of 17 laggy matches for every match that doesn't have lag issues is good enough. Bring on Bad Company 2 I say!

      Yeah I hope we get better Servers as well, The lag terrible. I couldn't believe Infinity Ward stuffed up the Multiplayer Searching. At least Treyarch had the right Idea with the search option to only search for games in your own location, Plus I think they did a pretty good job & I don't see why everyone doesn't like COD WAW. They even made Nazi Zombies which I thought was Awesome it.

    Treyarch is the worlds most bankable company in the world. They get next to no time (unlike IW who get 2 years I doubt Trey get 2 years and use an external engine) and the deliver

    Loved trey's stuff all the way back to Kelly's Surfing :)

    mw1 was a great game compared to cod 3 but treyarch did much better with cod 5 then the previous ones and in my opinion mw2 was a terrible game

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