Bad Company 2 Borrows Modern Warfare 2’s Marketing

Bad Company 2 Borrows Modern Warfare 2’s Marketing

Battlefield: Bad Company 2 joins Infinity Ward’s fight against “mapathy” on March 30, unlocking its second set of VIP maps on the same day that Modern Warfare 2’s first map pack drops – only Battlefield’s maps are free.

That’s the point being driven home in a post on the Battlefield: Bad Company 2 website titled “How to avoid ‘mapathy’ without paying.” It’s a riff on the fictional affliction Infinity Ward used on Tuesday to announce the March 30 release date for the first Modern Warfare 2 map pack, poking fun at Activision for charging for the downloadable content while EA gives it out for free.

VIP members will be able to expand on the deep and ever changing sandbox experience, which in itself provides near endless hours of entertainment, by having new content to keep things fresh. It also plays a vital part in making sure you, the players get proper value for the money you’ve invested in Battlefield: Bad Company 2. This is why these map packs are available at no extra cost, contradicting the industry standard and what our direct competitors are doing. Of course, it also helps avoid segmenting the community, making sure everyone can play together having the same maps available. There will be future paid downloadable content as well but these packs will focus on expanding other parts of the game experience rather than the selection of maps available for the basic game modes. We’re dedicated to taking care of this product for a long time – helping you avoid “mapathy” without getting nickel-and-dimed.

Of course the Bad Company 2 VIP downloadable content is already on the game disc, and only provided free to purchasers of new copies. The VIP pass included in the retail release can be purchased for $US15 separately, which entitles players to the free content.

Still, it’s fun to see a company grab the ball from a competitor and run with it, and whenever a company speaks out against “mapathy”, it’s the ones suffering from this horrible disease that win, probably.

How to avoid “mapathy” without paying! [Battlefield: Bad Company 2 – Thanks Fabien!]


  • I dont see how its in poor taste..

    Its still a cheat IMO, its on the disc and only available to original buyers, which is more to do with todays heady climate of DLC.

    Still, good to know I get this for free.
    Bad news is, Lives lag in Australia SUCKS!!

    • Yeah it may be already on the disc, but how do we know its been fully tested, and is actually playable. Maybe they had a reason to hold off on releasing them on day 1? I mean the fact that they are giving them to us for free pretty much shows they aren’t just trying to milk the cash cow.

      I love how they are going up against MW2 though, its about time someone knocked Infinity Ward down a notch

  • they should be free to reward players for their loyalty. it is a way to keep the game fresh and the servers full.

    i never bought a single MW map pack. BC1 kept me busy long after i had forgotten MW1

    • You need to have a previous Batlefield game linked to your EA account (Battlefield Veterans) and then register Bad Company 2

      (I unlocked it last night)

  • “More than 20 million people may be at risk for Mapathy.” – I’m pretty confident BFBC2 hasn’t sold near 20 million.

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