Tell Us Dammit

Dammit, we want you to tell us stuff! Stuff like what your favourite game ad is.

This isn’t some marketing survey or whatever. It’s an emotional investment in you. Yes, we’re interesting in knowing you, Kotaku reader person. You probably know enough about us — more than you even want to, we’re sure. But, hey, we’d like to know about you, too.

Anyway, here’s today’s question…

A recent study of 1,000 gamers who play more than 7 hours a week found that game ads aren't reaching the hardcore market (mainly due to lack of gameplay shown). What makes an effective game ad? What's your favourite? On the flipside, what ads didn't interest you at all?

Certainly this Gears of War ad ranks high on our list, and SEGA UK put together an interesting dubstep ad for Bayonetta.

But the Playstation 2 went through a phase of not showing games at all. And of course, you can't go past the infamous "John Romero's gunna make you his..."


    I have to say that the gears of war "mad world" ad is easily one of my favorites...

    I have loved plenty of ads, but this one always sticks in my mind the most. Don't know why, i just like it.

      It does get the award for using the most played out soundtrack in ads.

      Well, they were better than the GoW2 ads. The phrase "Man-love" sprung to mind when i saw that...

      On topic, loved COD4's ad. Saw it in the cinema on the ol' big screen and i nearly creamed myself. And of course the classic "Let's see that again!" from that F1 game on the N64.

        Haha, I'd forgotten about that one. "Let's see that again" was hilarious.

    I can't really name one off the top of my head that I have come across in the Australian media (print or TVC) because they really don't seem to push games through those mediums.

    One that has stuck with me after viewing on youtube a few years ago was the Playstation 9 ad. Brings todays motion control to shame! I wonder how far away we are to something like this.

    Dammit I saw the topic and came in thinking I'd be the first to mention GOW mad World.

    I think traditional advertising is best left to the Wii market.

    I'm showing my age here, but I remember those cheasy commercials showing the "TOP 5 GAMES" on TV.
    A quick 2 second of gameplay was shown, before cutting to the next.
    I think it was for Gamesmen, could be wrong though.

      Chease sandwich.

    Has to be the "Spank the Monkey" ad campaign from the UK recently.

    There isn't really any game content. I can't imagine that they have sold many units based on this advertising approach, but funny.

    You gotta love the Daikatana ad. The superbowl add for Dante's Inferno came close to beating it.

    Incidentally, I went to my local game store and looked at the back of the game box. The first sentance of the box was "Go to Hell".

    I'm pretty sure the first rule of marketing is not insult the target audiance, :-P.

    To be honest, most of em are kinda crap in my opinion and that's regardless of whether I see action or none. The only ones that I like that come straight to mind are the Rayman Raving Rabbids ads and there was almost zero gameplay in those ones.

    Haha Tim Ferguson's N64 ads revolving around Wave Race 64 :)

    The Aliens Vs Predator Extinction ad.

    Granted i saw it years after i had played the game.

    There's not much in the way of gaming ads on television in regional Australia. We get occasional doses of Delta Goodrem and co. and that's about it. This may also have something to do with the success of Nintendo.

    Whenever I visit my parents, I feel astounded at the number of gaming ads on tv.

    To be honest as a gamer that more often than not clocks up more than 7 hours a week I don't really need any mainstream advertising per se.

    My own purchases are influenced by blog sites such as Kotaku, as well as game reviews, podcasts, demos and previous investment in a franchise. I enjoy seeing gaming ads on mainstream media as it provided an avenue of conversation to less hardcore gamers but I'm typically already aware of the title before its mainstream focus.

    I understand I’m in a minority and it is why sites such as Kotaku have an audience and I'm not displeased with the way things are so if it isn’t broken then why fix it...

    The Ocarina of Time ads in the N64 days are some of my faves. eg:

    Of course, game ads probably have little effect on the hardcore market because we're all too busy playing games to watch TV! ;)

    N64's "The best thing I've seen" -God

    ..can't remember the exact phrase but it was along those lines.

    I find that teaser vids do it for me. All the Super Street Fighter IV stuff has had me frothing at the pants for the past weeks and I finaly feel like a kid waiting for Christmas again for the first time in 15 years. It is both a good and agitated feeling.

    I liked the MW2 advert with the Eminem sound track.
    And the RVB ODST PSAs that came out.

    I kind of remember one for Fable 2, and I'm liking the F.R.A.G.S one DICE put out earlier this week.

    Of course, there's also the BoneStorm one.

    I loved the Red Faction Guerrilla ads on the side of buses...

    I've always had a soft spot for

    when they say bye at the end i imagine the cartridge flying away towards mexico *wipes tear*

    for me it's all about the accompanying music. that's what gets my imagination and internal hype machines chugging.

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