What's the difference between Activision's 10 Minute Solution fitness game for the Wii and established fitness titles like Wii Fit and EA Sports Active? About $US30.
With Wii Fit and EA Sports Active selling like reduced-calorie hotcakes, it was only a matter of time before Activision got in on the game, but what can Activision offer that the other two don't already cover? How about a budget price?
Activision Publishing and Anchor Bay Entertainment have joined forces to create 10 Minute Solution, a casual fitness title based off the popular brand of exercise DVDs, and while the branding might catch the target audience's eyes, the $US19.99 price tag could capture their hearts. After all, the fitness genre is a hop-on point for gaming, and what better way to ease soccer mums into the hobby by giving them a title that costs the same as an exercise DVD?
10 Minute Solution will feature a series of 10 Minute routines, oddly enough, with activities falling into either cardio boxing, mixed games and aerobics categories. Rather than playing along with an on-screen trainer, 10 Minute Solution plays like a game, and even supports the Wii Balance Board, giving gaming newcomers a cheap way to extend the life of the popular peripheral.
"Our legions of 10 Minute Solution DVD users will tell you these simple 10 minute exercises work," said Julie Cartwright, SVP Marketing at Anchor Bay Entertainment. "We are ecstatic to be partnering with Activision to do something progressive in the fitness gaming space."
And I'm sure Activision is ecstatic about partnering with you. We'll see if the discount gambit pays off when 10 Minute Solution hits stores later this year.
For those of you unfamiliar with the 10 Minute Solution series, here's a clip from the Knockout Body DVD, in which we see a physically attractive woman exercising in a set made up to look like a house.