Weird 3DS Reveal Was Journalist’s Fault

Weird 3DS Reveal Was Journalist’s Fault

The manner in which Nintendo chose to tell the world of its new handheld, the 3DS, was a strange one: a crudely-worded press release in the middle of the night. No pictures. No logo. Ever wonder why that was?

It wasn’t some exercise in marketing. It wasn’t to torture you. It wasn’t to intentionally undermine the impending Western release of the Nintendo DSi XL. It was, instead, a move by the publisher to head some Japanese journalists off at the pass, who it appears had found out about the new console and were going to blab all about it.

“Apparently, the Japanese press was all over it and talked with suppliers there and Nintendo just wanted to get out ahead by breaking the news to prevent a leak,” says analyst Billy Pigeon. “Does it clash with the DSi XL? Yes it does.”

What strange days we live in. Sony and Microsoft stuff leaks all the time, but Nintendo is usually tight as a drum. For word to slip out ahead of an official reveal means either Nintendo is getting sloppy or, as is more likely (and more hopeful for future scoops), the Japanese press is finally realising that getting hold of this information isn’t as hard as they once thought.

Did Nintendo Doom New Handheld Before Its Release? [CNBC]


  • This is pretty big news actually, a leak like this means that sales of the DSi XL will likely be affected, due to most people wanting to upgrade to something more than a slightly bigger screen.
    That doesnt mean something to someone that only cares about what theyll be playing next week, but to those interested in the actual market, development houses, and all the other goings on to do with games, this is more news worthy than game previews being explained by the marketing teams junior.

    That said, I dont think this will have as much of an impact as they think. Existing customers are content and static, upgraders are few, new customers who are currently many will still consider it.
    Lets just hope the sweat shops can keep up.

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