Because over a billion dollars is not accessible. And not enough people read Harry Potter books. Have you ever seen Star Wars?
Thomas Tippl, Activision’s chief operating officer and chief financial officer, explained which studios work on the hugely successful Call of Duty franchise: “Today, we have three studios working on Call of Duty. We have Infinity Ward, which made Call of Duty 2, Call of Duty 4: Modern Warfare and Call of Duty: Modern Warfare 2. Then we have Treyarch, which will be releasing a Call of Duty game in the fall of 2010. Treyarch also developed Call of Duty: World at War and Call of Duty 3. And, most recently, we’ve added Sledgehammer in the Bay Area. We haven’t yet announced the content of their game, but it’s going to be an innovative take that will further broaden the audience for Call of Duty.”
Broaden the audience? Pretty sure Call of Duty: Modern Warfare 3 developed by Infinity Ward would be Activision’s best bet for that.
Oh wait. Right then. Well, carry on with that Call of Duty innovation!