Turbine marks three years' worth of plunging players headlong into the magical world of J.R.R. Tolkien's Middle Earth with discounts for folks who'd like to stick around a little bit longer.
Turbine launched massively multiplayer online role-playing game Lord of the Rings Online on April 24, 2007, and servers quickly flooded with rabid fans, fresh from the movie trilogy, hungry for a new way to experience to world of Hobbits, Dwarves, Elves and Orcs.
Three years later and the game still has a relatively strong following, with frequent updates and regular expansions keeping players partying in the Shire from dusk 'til dawn, and the party is just getting started.
Turbine will be celebrating the third anniversary of Lord of the Rings Online from now through June 30, with special subscription rates for players who'd like to hang in Middle Earth a bit longer. Between now and the end of the event, players can purchase up to a year of game time at $US9.99 a month, a substantial savings over the game's normal $US14.99 a month fee.
There'll be in-game celebrations as well, with monsters dropping items that can be exchanged for special commemorative items, and everyone who logs in scoring a Writ of Virtue, a special item that gives players 20% off the normal prices at bards throughout the game.
So log on and help Turbine celebrate three years of Middle Earth. Let's hope they stick around long enough to get rid of that pesky ring once and for all.