Cooking Mama In Trouble As Martha Stewart Enters The Video Game Business

Is there room for two cooking, crafting and gardening experts at Majesco? The US publisher of the Cooking Mama series has signed a deal to produce video games based on America's favourite ex-convict, Martha Stewart. I smell a cat fight.

One of the most powerful women in the world, Martha Stewart made her name delivering helpful tips on cooking, crafting, gardening and securities fraud.

One of the most powerful women in video games, Cooking Mama made her name delivering helpful tips on cooking, crafting,and gardening.

So you see where there might be a conflict brewing, as Majesco Entertainment, the US publisher of the Mama titles, signs an exclusive worldwide agreement with Martha Stewart Living Omnimedia, Inc to publish games based on the lifestyle-content brand.

Cooking Mama, while not an ex-con, has shown her more combative side in the past, notably when Activision tried to pass off Science Papa, a mini-game compilation of science projects for kids.

Stewart is known for being somewhat controlling, though manages to sound genuinely excited about this new deal with Majesco.

"Majesco Entertainment is well respected for bringing consumer-friendly titles to the mass market and has a proven track record of tapping the interests of family and non-traditional video game players," said Martha Stewart, Founder, Martha Stewart Living Omnimedia, Inc. "Women are increasingly engaged in social gaming. We feel confident that this new offering will delight loyal customers who are active in the space while introducing a new generation to the brand."

Sugar-coat it all you want; this is two powerful women with knives, aiming for the same target audience through the same video game publisher. This can only end in tears - tasteful, decorative tears.

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