GameStop: It Is Not Cool To Take Pictures And Send Them To Internet Sites

While you were probably happy seeing proof of the imminent arrival of the black Wii on American shores, retailer GameStop is less so, sending a tersely-worded email to its stores earlier today in the wake of the console's "leak".

In a delicious irony, reader thecenturyslayer now passes along the following piece of internal correspondence, which was sent to all stores in the US earlier today:

As you know, there is a lot of rumour and speculation about various new products and titles launching this year. One of these is the Black Wii. Various blogs and internet sites are raising awareness about this product. Gamestop stores and associates should not proliferate these rumours. Today, you received POP for your windows regarding the Black Wii. Somehow, a picture of this appeared on the internet. It may seem cool to be in the know and feel compelled to share something like this. Nothing can be further from the truth. All activity like this does is hurt our reputation with publishers and manufacturers and potentially hurts our company. Until Nintendo decides to announce THEIR product, there should be no discussion of it with customers, period. If they ask, "It's not appropriate to comment on speculation and rumor" should be the answer. The POP should be secured in the back room and left there until further notice. ANY violation of these will be treated with the most aggressive consequences. I believe strongly in the field organisation, but I am as disappointed as I have been in my tenure here in how we are handling this. I am trusting that your professionalism will result in no further issues.

I love this guy. He sounds like he's 84 years old. Somehow? One of your employees took the photo and sent it to us. Not cool? I'd say something that prompts an email in which the rallying cry for downtrodden retail employees is the preservation of one wealthy corporation's reputation with another wealthy corporation is very cool.

And the final punchline in this, surely the most ineffective corporate email of all time? That he honestly believes GameStop employees - or customers on the listening end - will be able to make it all the way through "It's not appropriate to comment on speculation and rumor" with a straight face.


Comments

    As you know, there is a lot of rumour and speculation about internal procedures at game retailers. One of these is the way they respond to leaks. Various blogs and internet sites are raising awareness about this, after a Gamestop employee leaked details of the new black Wii bundle and I sent an email saying that this was not cool. Gamestop stores and associates should not proliferate my emails. Today, you received an email from me saying that leaking stuff is not cool. Somehow, this email appeared on the internet. It may seem cool to be in the know and feel compelled to share something like this. Nothing can be further from the truth. All activity like this does is hurt our reputation with publishers and manufacturers and potentially hurts our company. Until Gamestop decides to announce OUR internal communications, there should be no discussion of them with customers, period. If they ask, “It’s not appropriate to comment on speculation and rumor” should be the answer. The emails should be secured in the back room and left there until further notice. ANY violation of these will be treated with the most aggressive consequences. I believe strongly in the field organisation, but I am as disappointed as I have been in my tenure here in how we are handling this. I am trusting that your professionalism will result in no further issues.

    Then maybe Nintendo should wait to announce "THEIR" product to the store as well and make it simultaneous so nothing can be leaked. I think its stupid, leaked news is exciting news. Makes me more excited than when its announced because your waiting and hoping. The slim PS3 done this enough to make me plan to buy one before they were even announced. Just my opinion.

    I like that GameStop makes it sound like the release of the Black Wii is like a really big, top secret kind of thing.

    It's really not - it's been out in Australia, and many other countries for months now.

    I really dont understand. Who cares about a black wii?

    Now if the black wii allowed you to play games in 1080.....

    Considering the reaction, it makes you wonder if this was a Nintendo-led complaint... although I would usually credit N with more corporate brains than that.

    Post-Gizmodo-iPodgate paranoia, maybe?

    Just like the email says, this sort of thing can damage a retailers position with a producer/distributor.. its the same with breaking street dates.

    Buyers have a relationship with the various companies. They agree to keep to their wishes/schedules in regards to announcements and releases. If a retailer screws it up then they just might not be let in on the next release information, or they might not get the next big release delivered to stores till after the street date has arrived or even passed.

    If a retalier takes the wind from the sails of another companies announcement, of if they gain an advantage over another retailer by selling stock before they are supposed to then it can have financial implications for both the company whos product it is and also for the retailer.

    Sure the black Wii is not a major secret, but if Gamestop has a NDA with Nintendo and they break it, then Gamestop may find themselves suddenly with less of the available stock being made available to them, or some other penalty that Nintendo see fit.

    I'd bet if Gamestop finds out who leaked the email about the leak then they wont be an employee for much longer..

      I agree partly, but I'm sorry. If you've got a big announcment, you don't send advertising to a bunch of game stores and ask them to be all hush-hush.

      First off: You're giving them advertising material. If that doesn't say "tell people" I don't know what is.

      Secondly, if it needs to be that top secret, don't send out the advertising until you've announced it! I don't see Nintendo sending EB Games advertising fliers for the 3DS before announcing it themselves.

      Thirdly: Good luck finding who leaked it.

    Playing the devil's advocate here. The employees leaking this would be breaking their code of conduct / employment contract by doing so. Is this leaked news really something of sufficient importance to praise employees for "blowing the whistle on", or in this case disparage a company for attempting to stop?

    Also, the final paragraph reads like a put down of Gamestop employees and customers as having little respect for legal and moral obligations.

    That said Bjorn's comment did bring a smile.

    In his defense its a business and as anyone can understand aside from "controlled leaks" general leaks are not normally good for business. People talking this guy down need to think from the perspective of the company how it affects business. I love reading about leaks and I won't shy away from finding the latest information but I do understand this persons concern. And it doesn't matter if its the new iPhone or just some posters. Its about trust you place in a employee. Basically this just shows that who ever uploaded this photo is either a untrustworthy person or a unloyal employee of the company he works for.

    I don't get a big deal is like if it is a new news, here in australia all over the sydney area there are retailers that show the black wii bundle posters, wtf is this big news, its old news for us and not even a rumour

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