The man behind some of Capcom's biggest video game creations is now in charge of personally assuring that all of the developer's titles are hits.
"It's a common comment I hear that games created in Europe aren't really Capcom games," said Keiji Inafune, the man behind Mega Man, Dead Rising and Onimusha. "That games created in Japan are true Capcom games.
"I want to put an end to that, basically saying that whether games are created in America or Japan or anywhere in the world, I will be the one overlooking it and so it will have that Capcom flavour that fans know and love."
To accomplice that Capcom named Inafune the company's global head of production.
"So one of the thing I want people to know is that now that I am overseeing every part of Capcom R&D you can be sure that that unified vision is going to come through in all of our titles no matter where they are created."
Inafune's new title comes just a year after the company stressed their desire to create more games around the world to appeal to a wider, more diverse audience, something Inafune has long championed.
"Those of you who know me, know how serious I am about trying to make global games on a global scale especially thinking about America and Europe when designing a lot of our titles," he said. "I've been pushing really hard for the last several years to try and gear our games in that direction."
But, he said, the problem was that some of their studios and teams didn't have one "unified direction".
To help Inafune deal with developers in other countries, he also hired Shinji Futami to serve as his "mouthpiece to convey (Inafune's) feelings, his ideas, his philosophy to the US".