Red Dead Redemption An 'Ambitious' Game With Ad Budget To Match

Red Dead Redemption will be Rockstar's "most ambitious game to date," says a studio executive, which explains why it's carpet-bombing TV and certain film audiences with a sizable pre-launch ad campaign.

Speaking to MCV, Rockstar GM Neil Stephen said Redemption will get the company's first ever cinema advertising campaign. "We think the cinematic nature of the game makes it a perfect fit for cinema," Stephen said; the game will be advertising to audiences of Robin Hood, Iron Man 2 and Prince of Persia.

"We are spending a larger proportion of our TV budget pre-launch than we ever have before to ensure Red Dead Redemption is established as a massive triple-A title," Stephen said.

Rockstar added that its cinema campaign will incorporate some kind of Bluetooth-enabled content download via posters in the cinema foyer. Elsewhere "In terms of sales projections, we are aiming high and as such are focusing more attention on retail channels than ever before," Stephen said.

Red Dead Redemption Hits the Big Screen [MCV]


    Well this games going to kill it then, Doesnt matter how bad the game is market it enough and people will buy it without knowing much about it or its downfalls. Still excited about it though

    No doubt it looks like a decent game, and I'll probably buy it when it comes out. But I think all this advertising is just overkill. Cinemas? That's just stupid it's a bloody video game! It doesn't belong there.
    Same thing happened with Red Faction: Guerrilla, I saw they were advertising that on the side of buses!

      So a company isn't allowed to market a video game? but they are allowed to market anything else? why can't they advertise just because its a video game?

    No marketing is required to win me over, this is a day one purchase for me.

    RDRedemption is looking badass.

      Agreed! I'm pretty excited about this one.

      I think its safe to say any Rockstar game doesn't require Marketing... even if it IS GTA IV i guess... ugh!

      But seriously!

    Multiplayer details due out this week... :)

    There was a time that I thought that this probably wouldn't work out. Then they released the first "Life In The West" series of trailers and it blew me away.

    It might not be directly using the same GTA engine, but it's using the Physics (RAGE?) engine and it will have alot of things in common with it.

    Overall though, this game will run remarkably smoother than GTA, the engine will have been refined, not all of that will because of 'less' happening though.

    I'm of the opinion that the game will be superior to GTA IV in everyway (including multiplayer) and whilst it's not a similar setting, I believe this is "Vice City", where that game was so far improved over GTA III.

    The issue will be even though it will play and be better than GTA IV, it won't sell as good as GTA IV, or get anywhere as good as reviewed, because it's not GTA.

    So I can understand why they are pushing the game so hard, because they want to establish a game that is as good/better than GTA and not have it become a cult game only few people bothered with.

      I'm not sure, I almost beg to differ...

      I think that because this *isn't* GTA, it will sell better.

      Quite afew people I know were warded off by GTAIV, calling it "just another GTA game", with the same (to a certain extent predictable) crime-based storyline and gameplay.

      While RDR may have many of the GTA sandbox and mission style elements, physics etc at heart, I think the appeal of the wild west, and the trailers showing the non-GTA-ish omponents (hunting/skinning animals, treasure maps) show that they're marketing this as something that's quite far from what GTA is.

      Also I think it will have more of an appeal for parents to buy this for their kids too; at least for the moment. Hey, it's cowboys and indians after all (kid-friendly), rather than drugs and hookers (not so kid-friendly). Even though it may still have the MA tag, the media have yet to jump on the bandwagon (pardon the pun) and start laying into this for something that shouldn't be sold to kids.

      On that last point however, note that there are 'working women' in the game, so I guess it's just a matter of time until the next political/religious moral whiney-sort starts pointing fingers and bringing up the R18/MA debate yet again.

        I'll hold you to that, and will eat a hat if it does become true! (okay, so it might be a nacho hat! :p)

        Brand name does sell, and GTA is arguably one of the biggest around, perhaps Rockstar will be enough, but Red Dead Revolver wasn't a huge performer on the PS2, so I think they will surprise themselves if they manage to beat GTA IV.

        But you have to remember, GTA IV is sitting only behind MW2 as the biggest video game release ever.

        "On Wednesday, Take-Two Interactive, which owns GTA IV developer Rockstar Games, announced that the new game had raked in all-time records of $310 million on its launch day of April 29 and $500 million during its first week. The single-day figure shattered the previous record, set last September by Halo 3, of $170 million."

        There is no way they are going to pull in those numbers when this hits in May.

          Doh... they *are* big numbers, hey :P

          Hrm... perhaps it won't beat GTAIV, but I guess in a month or so's time we'll find out :)

    So stoked on this game. My Sergio Leone marathon begins in a couple weeks!! haha (not to mention 3:10 To Yuma the night before RDR's release date!)

    Hopefully not another plebian induced hype-fest like MW2 was.

    Red Dead Redemption toothpaste, beer can holders, subprime mortgages sweetened with A FREE FIREARM etc etc...Ahhh..Capitalism.

Join the discussion!

Trending Stories Right Now