The Neon Genesis Evangelion Convenience Store

Big cities in Japan are packed with convenience stores. It seems like there is one on every corner. (Sometimes there is!) There is one that stands out from the rest.

Convenience store chain Lawson has opened a special Lawson Tokyo-3 conbini, or convenience store. Tokyo-3 is the fictional setting for the groundbreaking franchise Neon Genesis Evangelion. Located in Hakone, Kanagawa (the locale for Tokyo-3), the store features Neon Genesis Evangelion banners, tissues, potato chips, canned coffee, figurines, manga and nifty staff jackets.

Your purchase will even be put in a plastic bag!

Neon Genesis Evangelion debuted as a manga in 1995 and as an anime later that same year. It has since then spun off merchandise, video games and, yes, a convenience store.

Evangelion-themed Convenience Store "Lawson Tokyo-3 Shop" Opened in Hakone - GIGAZINE [GIGAZINE via Alafista]


    OMG! Any Otaku fan would have an accident in there!

    Haha, cool. I wonder what the chances of Brisbae getting one are? None? Yeah, most definately none...

    I don't get whether this is trying to be a 'simulated' convenience store from the anime... or just a convenience store that specialises in the merchandise.

    I can't imagine a situation where some schmoe from the anime walks in and sees every wall lined with merchandise with their face on it. A bit too Being John Malkovich for me.

    Probably a good thing its not in Aus, Evangelion is the one manga where I'd go in there and buy one of everything.

    For the last few years i've been deciding between going over seas to Japan or Germany... I believe I now have my answer

    Does anyone know the address for this place? I suck at Google it seems and really want to go when I am in Japan.

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