Avi Arad, former head of Marvel Studios and producer of the comic book company's big screen adaptations, believes that video games are "great source material" and that Hollywood will soon embrace games as it has superheroes.
According to the Hollywood Reporter, Arad said at the Milken Institute Global Conference "Very much like when we started with comics, we need one runaway success to make it very clear that this is a great source material." Arad, of course, has a vested interest in seeing video games succeed as potential film properties. He's backing adaptations of Mass Effect, Uncharted: Drake's Fortune and inFamous.
Some video games, like Resident Evil, have enjoyed some commercial success. Other big names, like Gears of War, BioShock and Halo, have had their own issues making their way to the big screen, namely massive budgets that studios baulk at.
The Jerry Bruckheimer producer Prince of Persia: The Sands of Time makes its theatrical debut next month, with adaptations of World of Warcraft, Kane & Lynch and many others still in the works. Who wants to place bets on which of these will be a "runaway success"?