Blur, the latest racing game from the team behind the Xbox's Project Gotham series, has copped a little flak for being like Mario Kart, only with real cars. Instead of deflecting that argument, this ad just runs with it.
To great effect! Sure, it does nothing to make me any more interested in picking up the game, but it does have me more interested in seeing more ads taking the piss out of other games.
Blur will be out on May 25 for the Xbox 360, PS3 and PC.