EA's Fight Against Used Game Sales Passes To Tiger Woods

Publisher EA is extending its "Project Ten Dollar" scheme to make buying used copies of EA Sports games a bad idea. Don't expect to play your EA Sports games online without the "Online Pass" included in new copies.

What is Online Pass? It's a game-specific, single-use registration code included in new copies - and in new copies only - of games like the upcoming Tiger Woods PGA Tour 11 that will grant Xbox 360 and PlayStation 3 owners access to online content - "online services, features and bonus content" according to EA.

Yes, that does include head-to-head and multiplayer online gameplay modes. Online Pass also grants access to online leagues, roster and playbook updates, user-created content downloads and tournament features. More details on that sweeping change at EA Sports' official site.

Those who purchase Tiger Woods PGA Tour 11 used can purchase an Online Pass for $US10. EA is also offering a "free 7-day trial to experience Online Pass". According to the official Online Pass website, Madden NFL 11, EA Sports MMA, FIFA 11, NBA Live 11, NFL 11 and NCAA Football 11 will also employ the "original purchaser" targeted plan.

EA has implemented similar anti-used game measurements with games like Mass Effect 2, Battlefield: Bad Company 2 and The Saboteur, leading to one class action lawsuit against retailer GameStop, which specialises in used game sales.

If this sounds unappealing to you, let the soothing words of EA Sports president Peter Moore ease your troubles. "This is an important inflection point in our business because it allows us to accelerate our commitment to enhance premium online services to the entire robust EA SPORTS online community," said Peter Moore. I feel better already!


    “This is an important inflection point in our business because it allows us to accelerate our commitment to enhance premium online services to the entire robust EA SPORTS online community,”

    or in other words...

    We want your MONEY!!!!

    Really not cool to see this coming into play a lot more, seems to be most games in the future will contain some form of these 'one time only' downloads

    A bit harsh but I can't really fault them as unlike others EA run their own servers - would be frustrating for them and their business model.
    The reason I am not up in arms is because I see value in publishers making money - it helps produce games for us all to enjoy - without EA and the like making money the industry would suffer...

    As it is I buy one or two EA sports games a year and never play online so wouldn't bother me to pick up a used copy.

    Well I'm all for this. It's a shame that developers have to go around this a roundabout way punishing consumers of second hame games rather than target the companies that pioneered this dubious practice, gamestop/eb and the like. Unfortunately developers still need these companies to survive. I only hope digital takes off sooner rather than later.

      Punished?? Don't you think were being punished by the price of used games? It's ridiculous! I would rather give my hard earned money to the developers/publishers and not the money grabbing sales companies! This mean's that in the future they could look at there pricing model and effectivley reduce the sale price of the games on release. At the moment they have to take into account that on average for every one game sold, its resold at least twice.... For crazy prices!!

      I think its going to be difficult to create a good system to reduce second hand games, but we must respect the companies making the games, not the ones selling them!

        My issue is that in this scernario when a customer buys a second hand game and then has to pay an additional fee just to get the benefits of an orginal purchase a company like EB still makes it profit while the consumer has to pay more or settle for an inferior product. Here the customer loses while the company making use of this trade system still reaps its profits.

        Obviously the idea is that cunsumers will see the 'added value' from a new game or more to the point the value taken away from a second hand copy and buy new.

        I'm a little cynacle about that myself. After all buying a second hand game for only $10-20 less than full price after trading in some games you paid good money for next to nothing is madness and an obscene waste of money. Shopping around and selling games (if you must) privately is far more profitable. I've got a new copy of Nier soming to me for $34 which is a lot better than paying $108.00 at EB.

        Despite this people are willing to keep giving EB business and accept the ridiculous prices on trades and EA is expecting these same people to realise that buying second hand games will be a disadvantage? How long is that going to take? I'm guessing years.

    The thing that stands out at me is if you buy a pre owned xbox360 version of the game you will need to pay the $10 to unlock the ability to play online then pay for xbox live to actually make that purchase with while.

    I completely understand developers wanting their cut but that particular circumstance seems a bit harsh.

    And here I was thinking that I was paying an Xbox Live subscription for!

    I guess the "7 day free trial" thing will get the computer game rental companies back on side.

    Yeah, I've had no issue with the Project $10 model before, but this one is abit different. Before it was ingame items that weren't necessary for game completion.

    This time, they are effectively blocking the entire online component from the consumers if they don't buy new and let's face it, this will be used in all the upcoming sports titles.

    I see this is the last step away from an actual subscription model, ie: Tiger 12 will ship without the code and you still have to pay that $10 to play online with EA. Maybe they will soften the blow with an EA Sports pass, pay $20 and you will have access to all EA Sports online games.

    Factor in Live already requiring a subscription and it becomes very troublesome... There is apart of me that things this will effect them more than they think and online numbers will be considerably less...

    about time they started doing something like this. preowned prices are rediculas anyway and the publisher/developer doesnt make any money. kudos EA, i always buy games new anyway.

    Noone buys preowned EA games anyway...

    So big greedy company EA feels they can tax normal people who commerce with one another. Next time you have a garage sale, be prepared for them to take a cut of the profits. This is DRM at its finest and we really need to fight it.

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