FarmVille looks to overrun your corner convenience store mid-year, thanks to a cross promotion that'll have 7-Elevens in the US hawking exclusive items for the casual game, plus others from the Zynga family.
Whaddaya get? From the looks of it, a water tower, a cow, a sandwich cart, a tree, a swimming pool and other items all come with certain purchases of 7-Eleven items once the promotion begins. They're also schlepping stuff for Yoville, Mafia Wars and other Zynga properties. There's a "playbook" outlining how all this stuff will be placed and sold; someone really fond of exclamation points posted it at FarmVille Freak.com.
7-Eleven is not McDonald's of course; it has a stronger presence in some states, next to none in others. That probably means a grey market for these kinds of items, or at least people nagging friends to go down and get some taquitos so they can pick up a special 7-Eleven branded thresher so you can go have a really adorable farming accident.
Obviously, since this post will be followed by 1000 comments about how much everyone fucking hates FarmVille, no one here should really be interested in these premiums. But it does show this sucker is not going away any time soon. It's the first retail promotion partnership for Zynga, and it can only portend more down the line. How soon until we get that FarmVille screenplay?
Farmville and 7-Eleven Team Up for Summer Promotion [MTV Multiplayer]