John Romero Is So Sorry About Trying To Make You His Bitch

Game designer John Romero and John Romero's hair ruled the roost during the 1990s. With titles like Doom and Quake, he not only helped popularise the first-person shooter, he defined it. Then the unthinkable happened. He made Daikatana.

The game, released in 2000, was a tremendous flop. An ad for Daikatana proclaimed, "John Romero's about to make you his bitch. Suck it down." The game was delayed several times, and the final product was a bust. The rot had set in, and Romero, the FPS whiz kid, went off to develop mobile games.

"I knew it was risky, and I didn't want to do it. It didn't make sense. I mean, there's the whole culture of smack talk that goes with games and especially the FPSs, and that was something I was known for," Romero tells Gamesauce magazine.

"You know, I never wanted to make you my bitch, not you, not them, not any of the other players and, most importantly, not any of my fans. Up until that ad, I felt I had a great relationship with the gamer and the game development community and that ad changed everything... I regret it and I apologise for it."

"I didn't [stop it]and I'm sorry for that," says Romero. While the game could have been better on a number of levels, that ad and the hype that preceded and followed it was clearly a marketing failure."

Romero, who now says he is resigned to the ad, dished on the ad back in 2008, which evoked a saucy response from the marketer that spearheaded the suck-it-down campaign.

If we're apologising about anything, this outfit, John. Really?

John Romero Wants To Make You A Star [Game Sauce via Industry Gamers [Pic]


    Funny how he wanted to make us his bitch... when if he was in jail the table certainly would have been turned...
    I mean just look at that hair... long, lustrous, comforting. It's the sort of luscious mane that you could drape over yourself after a romantic evening out and forget about all of your worries in the world... I'm going for a cold shower...


    ...I know all there is to know about the crying game...

        Lol, yes... You've just got to love PA. As soon as I saw the pic of him... it all came flooding back to me.
        Actually I just went back and had a look in the first PA book and Tycho's comment about that strip must have nestled itself into my subconcious as he wrote "his long, lustrous hair jut makes a man feel safe. I just want to get wrapped up in there and forget about the cares of the world" ...because of the fact it's been a while since I've read the book, I'm gonna call it an unintentional subconcious homage... rather than plagiarism... just in case any lawyers are watching...
        But seriously, I'm sure there are women out there who would have loved to have had hair as spectacular as his.

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