Microsoft "Shaking Up" Gaming Division

Microsoft "Shaking Up" Gaming Division

According to a report on The Wall Street Journal, Microsoft is looking to “shake up” the management structure of its Entertainment & Devices Division, which among other things is the group responsible for the Xbox 360.

What this actually means beyond the term “major organizational changes” is not disclosed, but it must be serious, because those are serious words, the driving force apparently Microsoft’s inability to fend off advances from competing companies like Apple and Google in the mobile space.

The rumoured departure of J Allard, the “father” of the Xbox brand, is just the start of this, with the “shake up” expected to have far wider ramifications for the division than simply filling Allard’s sizeable shoes.

A formal announcement on these changes – and what they’ll actually mean for the Xbox team – is expected soon.

Our advice? These guys up top are wasted on Xbox Japan. Get them to Redmond, sharpish.

Microsoft Plans New Shake-Up [WSJ]


  • its because Japan is the Center of mobile devices in the world.

    Microsoft know the 360 will never be huge in japan.. but they want the Microsoft gaming brand to be biger so that when they launch a true attempt at a Microsoft Media/gaming handheld it will do well in japan.

Log in to comment on this story!