Nintendo Isn't Trying To Make Kiddy Games

"Unless you're careful, there's a tendency for games like Mario that can be played by children to gradually become childish," warns Mario creator Shigeru Miyamoto. "Those making the game tend to unconsciously make them that way."

According to to the famed game designer, the line "Where'd my mummy go?" was proposed for a Nintendo game. "When someone in their fifties like me hears their player-character speak childishly like that, it doesn't quite sit right," Miyamoto explains. "After all, Mario wasn't a game only for children in the first place. As I make a game, I try to keep in mind that guys in their fifties will play it, too."

Generally speaking, Nintendo and Miyamoto have historically been good at balancing kid and adult appeal. You could say it is the Pixar of the video game world — better yet, you could say Pixar is the Nintendo of the animation world.

Iwata Asks: Super Mario Galaxy 2 [Wii.com]


Comments

    Except Pixar manage to tackle adult issues and have strong narratives whereas Nintendo are all "itsa me mario" and peach has been kidnapped again.

    Yer Nintendo really want to think they are the new Disney .. but really they are far far from it..

    the only adult appeal they have outside of japan is based on a lark.. adults purchase Nintendo products for them selves as a joke or just a talking point with friends.. not a substantial attraction to the brand.

    i think that their next batch of hardware could bomb hard. as its the Wii and DS that is appealing via morning TV.. not the Nintendo brand.

      "adults purchase Nintendo products for them selves as a joke or just a talking point with friends"

      I don’t think the unbelievable sales Nintendo has all across the world can be boiled down to people buying their products as a joke. It’s certainly not the reason I’ve bought any Nintendo games. Mario, Metroid and Zelda, do they have adult appeal? I think they do.

    maybe theres something about nintendo games that ARE childish have that adult appeal to them because it brings us to a special place?

    The only reason Mario games appeal to adults is cause they're fun.

    Up made me cry like a bitch within 10 minutes of the movie starting. In a movie aimed at kids.

    Nintendo can't touch them when it comes to making things work for multiple age groups.

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