World Of Warcraft "Has Not" Peaked

Oh really?

In December 2008, website NowGamer points out that massively multiplayer online game World of Warcraft hit 11.5 million subscribers. However, the number of active players has not crossed that magic number. Meaning? Well, meaning WoW, which launched in 2004, has peaked.

And with the release of StarCraft II around the corner, the number of active players could dwindle as some could leave Blizzard's WoW to invest their time in SCII.

"I don't think 11.5 million is a peak, necessarily," says Blizzard exec Frank Pearce, "but there are certain things that we need to do and need to do well in order to see it go further."

There's a upcoming WoW Cataclysm expansion pack, cross connectivity between StarCraft II and World of Warcraft, Facebook integration and more — such as the release of the WoW Rise of the Lich King expansion pack in China.

But a lot of that seems like ways to retain current subscribers.

Frank Pearch Interview [VG247 via NowGamer][Pic]


Comments

    Don't think WoW: Cataclysm > Starcraft 2

      SC2 is very popular, but RTS is still a niche audience. SC2 is mostly popular among hardcore PC gamers, whereas WoW has a much greater appeal among casual players, as well as people who do not normally play games at all.

      If you think that SC2 will be bigger than WoW, you are sorely mistaken.

      However, I do agree that the game has peaked. While they are trying their hardest and constantly improving, the game is starting to show it's age. I predict Cataclysm to be the last big expansion - it will give it a huge boost, but then dwindle shortly after

        You've heard of a little country called South Korea, yes? If the tournament community over there can accept the move to SCII then it could well eclipse WoW in many ways... it'll just be success measured with different metrics.

        Either way it's a big win for ActiBlizzard.

    I’m kind of embarrassed to admit that I really got addicted to WoW 2 years ago. I played it about 6 hours a day for about 6 months. It’s a game with no end, it’s been designed to always keep you in that never ending grind. After getting this great weapon or armour, they just update the game with the all new set for you to get.

    The game is seriously like a poker machine. It offers you just enough bells, whistles and flashing lights to keep you playing without you knowing you’re totally addicted. I’m really glad I stopped playing that game altogether and took a step back to realize just how much of my life it was eating up.

    Totally agree with Andrew here. I was addicted to wow for a year since it first came out, I quit shortly after AQ was released for numerous reasons.. For one thing I played at least 10-15 hours a day, which cost me my grades during my junior-senior year, almost failed high school.. (110 missed classes) would have been devastating if I had not gotten into college. Gained 40 pounds. etc. I'm glad I stopped, but at the end of the day i still had fun being ranked #1 for 3 weeks and getting High Warlord.. HAHAHa... about to finish my masters in architecture, living with my gf, lost the 40 pounds, retained all my friends. SO I guess im lucky!

    Too true. WoW was really unhealthy for me when I played. Quitting is one of the best decisions you can ever make.

    Oh Brian, I'm on to you, this news article was just an excuse to post cute cosplay girls ~_^

      Absolutely! And that photo *IS* the peak of WOW, because WOW doesn't get any better than those chicks in those outfits.

    That's a scary thought. Thank heavens its a complete lie fueled by soulless marketing.

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