In the rollout of Madden player ratings, few noticed the attribute “SWG” – for swagger. But a leaked screenshot in the EA Sports forums put it on everyone’s map today – because it’s sponsored by Old Spice.
See for yourself:
This whole thing is brought to you by Old Spice, a longtime marketing partner of EA Sports (in NCAA Football) which back in January began some campaign with the NFL to identify which teams had the most swagger.
I don’t know what meaningful impact this’ll have on the game, apart from being kind of hilarious. That’ll be the attribute I crank up when I go in and create myself this year – as the kicker. I want to know how low your balls swing in Madden with a 99-rated Old Spice Swagger punter.
Madden 11 Has Lots of Swagger… Literally [GoMadden]