Nintendo Finally Remembers What E3 Is For

The Elecontric Entertainment Expo in Los Angeles is mainly enthusiast event. The mainstream press pays it lip service, but it's dominated by flashy games for hardcore gamers. None of this Facebook stuff. Something Nintendo remembered for 2010.

The company's shows had developed into something of a train wreck in recent years, their 2007, 2008 and 2009 press conferences devolving into an embarrassing parade of Ravi Drums and Cammie Dunaway trying to make James Patterson's Women's Murder Club sound exciting.

In 2010, though, things were different.

"What we have shown and announced here at E3 this year was geared more towards the traditional Nintendo audience", Nintendo president Satori Iwata told investors in a Q&A session during last week's show. "What we've shown this year at E3 reflects somewhat of an adjustment based on the experiences of last year and the year before to have our presentation focused on information which would be well accepted by the audience."

Who could have thought tailoring a presentation to its audience would go down well!


    I don't get it, this is a news post about a news post?

      Yeah... :|

      I don't get it, did Brown just post news about a news post about a news post?

    I still believe Nintendo are really out of touch with their fans. Although the next year for Nintendo is looking to be an improvement over the last 3 years, all we have been presented with are more sequals. In 5 years, the Wii hasn't proven itself to be a 'Revolution'

      It was a massive revolution, it outsold the Xbox360 and PS3 combined, despite not being able to play a DVD movie or provide HD visuals. It created an entirely new control system and made it mainstream. It got your grandmother playing videogames and broadened the videogame market in a massive way. It brought the gym into the home in a real way. It created bowling leagues within retirement homes. It really was a revolution, just not the one anyone expected, and even if it didn't offer existing or hardcore gamers anything much, it changed the way the world looks at gaming.

        Can't agree more, it really was a revolution. It made games accessable to everyone in a way only Nintendo could have done. Sony and MS are playing catchup, period.

      Considering it's been sold massively well and everyone else is now doing what they did, I'd say yes, it was revolutionary.

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