One Of The Oldest Logos In Gaming Is No More

In this day and age, logos are a fickle thing, companies going through them like clean underwear in the constant search for "reinvention". This week, one of the oldest developers in the industry has broken down and joined in.

Rare Software, known for GoldenEye, Donkey Kong Country, Killer Instinct, Perfect Dark and the Xbox 360's avatars, has this week unveiled not one new logo, but four, designed to celebrate the company's 25th birthday by having "a new image more in keeping with an innovative and creative entertainment company which aspires to be around for at least the next 25 years!"

The old one lives on slightly in the tiny "R" in the top right, but for the most part, the coloured bubbles and new "Rare" font are an all-new look.

I bring this up because, as someone with a strange fetish for this stuff, Rare's old logo - and indeed entire image - had been, like Pearl Jam and Nic Cage, forever stuck in the 1990s. And while the studio's greatest achievements still lie in that decade, at least the new digs will look better on a letterhead!

With Rare now looking awfully 21st century, the ranks of the 20th century game logos are growing thin. Off the top of my head, the only notable ones surviving are the Sony Computer Entertainment logo (which looks equally "90s"), Nintendo's (though it's been updated slightly) and a few Japanese publishers like Konami and Capcom.

Rare ditches gold logo for new look [Develop]


Comments

    Yes, it does look nice and modern, but it will be sad to see the old one go.

    R.I.P. the old Rare logo.

    I don't like it. Reminds me of the GAME logo.

    But then, I guess they aren't the Rare we once knew anyway ololol...

    I think they could have done a lot better with the classic R. Modernizing its shape would have looked better I think. I'm not sure if they intend the logo to be right there in relation to the logotype, but if so its unbalanced and makes the logo look "tacked on".

    I don't like it sadly :( too generic for me.

    Much much much prefer the old one.

    So....

    Old rare logo = good games
    new rare logo = bad games

    Grabbed by the ghoulies was their last good game, anyone who says otherwise is a commie.

      Even if they say Star Fox Adventures was their last?

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