Because no one ever signs in-game deals with Hustler, Capcom has teamed up with Playboy to litter Dead Rising 2 with images, magazine covers and Playboy bunnies galore, including a special upgrade for protagonist Chuck Greene.
The magazine system in Dead Rising 2 echoes the book system from the original game, with various magazines scattered throughout the game that Chuck can pick up for in-game bonuses, and where there's licensed video game magazines, there's Playboy.
Images from the magazine will be appearing on signs and billboards throughout the game. Dedicated players will note down issue numbers with particularly nice covers and try to find them on eBay later.
"The Sin City-type environment in Dead Rising 2, Fortune City, is a natural playground for the Playboy Bunnies," said Seon King, Senior Director of Licensing for Capcom Entertainment, Inc. "We have integrated the Playboy brand throughout the game in ways that bring even more life to Fortune City and add to the user experience."
Playboy also features in 2K's Mafia II, with vintage issues scattered about the 1950's-era free roamer.