How much do you love Mario? Nintendo is aiming to set a world record for hugs at tomorrow morning's Super Mario Galaxy 2 official launch event in Melbourne.
Apparently someone, somewhere keeps track of world records such as "the most amount of hugs by a mascot character in 20 minutes." And it's a record Nintendo intends to beat.
You can help by heading to EB Games Swanston St from 7:00am Thursday. There, Mario plans to be hugged by over 108 people in 20 minutes to surpass the previous record.
(Let's hope it turns out better than pictured.)
Plus, if the hugs aren't enough of a drawcard for you, anyone who purchases or collects their preordered copy of Super Mario Galaxy 2 between 7:00am and 8:30am Thursday will go into a draw to win a copy signed by Shigeru Miyamoto himself. Which is a pretty awesome prize.
Other prizes will be given away throughout the morning, including one for the best dressed, so don't forget your false moustache.